Governor's Cup Wins in a Row
(Site Selection)
5 Tips and Tricks to Improve Your Brand Strength and Equity
14 Dec 2020
news
It’s not enough to have a competitive advantage in the Covid-19 era. Marketing must adapt to the new normal, and crafting a strong and authentic brand helps with this process.
Brand-building is a long-term initiative that demands patience and persistence, but its benefits are worth the effort. The perks of brand-building are present in both internal and consumer-facing aspects of your business.
Below is a quick list of what you can expect from maintaining a strong brand:
- Better employee recruitment experiences: According to more than 70% of surveyed recruiting leaders from around the world, an employer’s brand plays a significant part in the hiring process. Not many job seekers will consider applying to a company with a bad reputation.
- A probable increase in profits: Consumers are often willing to pay premium prices for products from brands they trust and value. This form of price sensitivity is a significant metric for brand strength. It also makes it possible for you to improve your profit margins.
More Topics
Cold Storage Is Hotter Than Ever
Dec 7 2020Our attitudes about food and beverage influence the brands we purchase, how we socialize, where we shop — and sometimes even where we live. Our expectations are high when it comes to product mix and availability. When our wants and needs are not met quickly, as was the case a...
There's no shortage of articles that will opine about how tumultuous 2020 was for the economy, jobs, and industry as the world grappled with the impact of COVID-19 on business and daily life. However, there's reason to be optimistic, especially in manufacturing.
Despite 60% of manufacturers feeling the impact of COVID on operations, ...
This year has been hallmarked by re-evaluation. On all levels, people have taken a second look at their habits, spaces, and lifestyles and have had to adjust greatly to meet the new needs of today. With safety as a priority, people entered their homes in March, and most have no...
