'Honestly, It's Not For Everyone' Nebraska Campaign Is Marketing Genius
10 Dec 2018
Honestly, the new Nebraska tourism campaign is genius and a lesson to those who want to attract high-paying clients.
Honesty is the best policy.
Research revealed that consumers don’t consider Nebraska a leisure travel destination, and because they don’t view the state that way, most won’t put forth the effort to find or research things to do here. No duh.
Headlines include: “Honestly, it’s not for everyone” and “Famous for our flat, boring landscapes.”
Here is the premise of Nebraska Tourism Commission’s new marketing campaign that was unveiled in October 2018.