'Honestly, It's Not For Everyone' Nebraska Campaign Is Marketing Genius

10 Dec 2018

Honestly, the new Nebraska tourism campaign is genius and a lesson to those who want to attract high-paying clients.

Honesty is the best policy.

Research revealed that consumers don’t consider Nebraska a leisure travel destination, and because they don’t view the state that way, most won’t put forth the effort to find or research things to do here. No duh.

Headlines include: “Honestly, it’s not for everyone” and “Famous for our flat, boring landscapes.”

Here is the premise of Nebraska Tourism Commission’s new marketing campaign that was unveiled in October 2018.

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