Workforce Housing Program Tries To Tackle Shortage Of Employees

Tuesday, October 02, 2018

In TV ads and on its YouTube channel, North Platte’s largest employer, the Union Pacific railroad, is looking for employees.

“Union Pacific is looking for some hometown heroes, right here in North Platte,” an announcer says, as an aerial view of its huge Bailey Yard alternates with images of working people. Later comes the pitch, trying to lure people to this city of just under 25,000 in central Nebraska. “Now offering up to $25,000 in hiring incentives. Apply today at UP.jobs/northplatte, and help build America.”

It’s not just Union Pacific looking for employees to move to North Platte says Gary Person, who heads North Platte’s Chamber of Commerce and Development Corporation.

“There’s over a thousand jobs open in our economy… Great Plains Health, Walmart distribution center, Masonite…a  door-manufacturing company,” Person said, adding “I could go on and on and on.”

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